Gordon Harris Turnaround Award

The Gordon Harris Turnaround Award recognises an operator that has made significant changes to their business to effectively “turn it around”.

 

The award is named after Gordon Harris, founding President of Caravan Parks Association of Queensland in 1966.  Gordon built and operated both Aspley Acres Caravan Park and Bribie Island Caravan Park and then remained interested in the industry even after selling both his parks.  In 2003 Gordon was awarded life membership and in recognition of his incredible contribution this memorial award was named after him.

Criteria used to determine the winner of this award include:

  • Improvement in key metrics such as turnover, occupancy, and RevPAR
  • Improvement in customer ratings on review sites including, but not limited to, TripAdvisor, WikiCamps, Booking.com, ReviewPro
  • Changes to the physical appearance of the park/introduction of new facilities

Nominations can be made by the business that has been turned around, industry suppliers or other individuals within the sector that know the nominated business well.

 

Ensure the nomination includes:

  • A description of the business as it was, including any key metrics
  • A description of the changes made to the business and the reason the changes were made
  • The current key metrics with a comparison to the initial results (i.e. a 90% increase)
  • Before and after images
  • A current photo of the business or a copy of the business’ logo

A nomination form will be available once this award opens for nominations.  Nominations do not need to be on the supplied form as long as the criteria are met.

 

The prize

The winner of this Award will receive:

  • The 2021 Gordon Harris Turnaround Award
  • Profile in an upcoming edition of the Parkies Post
  • News Story on your business and its turnaround on the Members Portal of the Caravanning Queensland and In News eNewsletter
  • A story about the business (not necessarily the turnaround) on the Caravanning Queensland consumer site
  • A complimentary 1/12th page advert in the 2022 edition of the Queensland Caravan Parks & Touring Accommodation Directory

 

Examples of previous winning nominations:

Rowes Bay Beachfront Holiday Park achieved an increase from 78% to 90% in the parks Global Review Index and an increase in net profit of over 65% through the introduction of new marketing and sustainability activities, an increased focus on customer service and improved industry engagement

Cape York Camping – Punsand Bay doubled the annual number of guests at their park over a 3 year period following their initial renovations and ongoing improvements

BIG4 Marine Mackay Tourist Park saw a 45% increase in revenue and occupancy through investment in the park

Kurrimine Beach Holiday Park saw cabin revenue grow by 60% and park revenue increase by 50% through the introduction of new facilities

 

Conditions of entry:

Nominee must be a current financial park member of Caravan Parks Association of Queensland as at 31 March 2021.

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