Be Clear and Concise
- Judges read multiple submissions, so make sure yours is easy to understand and gets straight to the point.
- Use bullet points and short paragraphs to make it readable.
- Avoid jargon—write as if you’re explaining your story to someone outside the industry.
Provide Specific Examples
- Don’t just say, “We provide great service”—show how with real stories!
- Share guest experiences, challenges you’ve overcome, and unique initiatives.
- Use before-and-after comparisons where relevant.
Example: Instead of saying “Our park has improved cleanliness”, say “Since implementing a new cleaning schedule, our Booking.com rating for cleanliness has increased from 4.2 to 4.9 stars, and guest reviews now frequently highlight our spotless facilities.”
Use Measurable Results
- Judges love data! Back up your claims with hard numbers.
- Where possible, provide guest review scores (TripAdvisor, Booking.com, ReviewPro), occupancy or revenue increases, guest retention or repeat bookings, Net Promoter Score (NPS) improvements and other specific metrics
Example: “Guest complaints about our amenities dropped by 75% after our refurbishment, and our TripAdvisor rating for facilities improved from 3.8 to 4.7 stars.”
Showcase Innovation and Problem-Solving
- Awards aren’t just about what you do—they’re about how you stand out.
- If you’ve overcome challenges, explain what they were and how you tackled them.
- If you’ve tried something new, highlight why it was different and what impact it had.
Example: “When we noticed guests struggling with check-in times, we introduced a self-check-in kiosk. Within 3 months, check-in wait times dropped by 60%, and guests frequently mention the ease of arrival in their reviews.”
Tell a Story
- Make your submission engaging by sharing the journey behind your success.
- Take the judges on a before-and-after transformation—whether it’s a park refurbishment, a service improvement, or a community initiative.
Example: Instead of saying, “We raised money for a local cause,” say “When we heard that the local wildlife shelter was struggling after the floods, our team organised a charity weekend, with 10% of all bookings donated. Guests loved getting involved, and we raised $5,000—enough to help fund medical supplies for injured animals.”
Make Use of High-Quality Supporting Evidence
- If photos, videos, or supporting documents are required, choose wisely.
- Ensure photos are clear, high-quality, and well-labelled (e.g., before-and-after shots).
- If providing reports or letters, highlight the most relevant sections.
- If your images are too large to email, either use a service like tinypng.com to reduce the size of the image, or use a file transfer service like wetransfer.com to send the images through
Example: Instead of uploading 10 generic guest reviews, choose 3 that clearly praise your park’s key strengths.
Include Guest and Team Testimonials
- A glowing guest review or staff comment adds a personal touch.
- Where possible, quote guests, community partners, or staff who have seen the impact firsthand.
- If your award category includes guest letters or supporting evidence, choose the most compelling ones.
Align with the Award Criteria
- Read the questions carefully and make sure you’re addressing exactly what’s asked.
- Judges score based on specific criteria, so stay on topic and answer each part of the question.
- Use the full word count wisely—don’t submit short answers when there’s room to explain more – but also, don’t exceed the word count or you will be marked down.
Use Passion to Your Advantage
- Show the enthusiasm and heart behind what you do!
- Why does this matter to your business, your guests, or your community?
- Judges appreciate submissions that feel authentic and driven by passion.
Example: Instead of “We focus on guest experience”, say “We believe every guest should leave feeling like part of our park family. That’s why we greet everyone by name, celebrate guest milestones, and have staff personally check in with long-stay guests to ensure they’re comfortable.”
Proofread Before Submitting
- Double-check for spelling, grammar, and clarity.
- Get someone else to read it—a fresh pair of eyes can spot things you might have missed.
- Ensure all supporting documents are correctly formatted and uploaded.